NEW RULES OF VODKA
BELVEDERE [PITCH]
BRIEF
Create an integrated campaign to support Belvedere Heritage 176’s brand launch in the UK, re-invigorating the brand the UK vodka category and increasing awareness and consideration of the product.
INSIGHT
Vodka has the largest negative share of mentions compared to other spirits in conversations about taste. There is minimal association between vodka and craft.
IDEA
We’ll position the brand as a rebellious sub-category leader that is tearing up the vodka rulebook and rewriting the rules of Vodka. Vodka becomes the star not the supporting actor, a drink you sip not shot.
MY ROLE:
Concepting ideas for different executions within the campaign manifesto.
FEATURE FILM
A fast-paced visual montage that overwhelms the senses, with symbols of the old rules being destroyed
in beautiful hi-fidelity, and other impactful visuals.
DIGITAL EXPERIENCE
On the website either choose to unlearn the old rules of vodka - where you will be able to view the
deprogramming film or jump into learning about Heritage 176 straight away.
SOCIAL
A series of social assets that hero the new rules ranging from Instagram Stories to Carousels.
INFLUENCER ACTIVATION
