TASTE OF PROGRESS
AUDI
BRIEF
Audi is all about progress, But so is everyone else. We needed to demonstrate the emotional benefit that progress can have on daily life.
INSIGHT
The British food scene has never been more dynamic and forward-thinking and Audi’s audience are consistently pushing the boundaries of how to take the finer things in life to the next level, especially when it comes to culinary experiences. They want to get out of their comfort zone and experiment with the fringes of food culture. Elevating their food expertise and discovering new, unique and premium food experiences.
IDEA
We positioned Audi as the champion of those driving themselves to taste something truly different, tapping into this progressive food mindset with the ‘Taste Of Progress’ -
a three part interview style, docu-series that champions food innovators. We sent Manon Lagrève (star of 2018’s Great British Bake Off) to meet three exciting and influential young British cooks.
MY ROLE
Creative lead from concept to delivery. Production and edit oversight. Working with the client and production to bring the vision to life.
TEASER
3 PART SERIES
