THE LIFE ARTOIS
STELLA ARTOIS
BRIEF
Get young drinkers hooked by elevating Stella Artois’ social look and feel, positioning it as the world’s most desirable premium beer.
IDEA
Romanticise Stella Artois by turning it into a modern cultural icon through an evocative ASMR series.
EXECUTION
A range of stills, montage edits, single videos and cinemagraphs that showcased the beauty of the drink moving it away from a dated brand into something fresh for the audience.
MY ROLE
Creative development, Creative lead on set, edit oversight, project delivery.
SOCIAL VIDEOS
STILLS
