SUMMER HITS DIFFERENT

STARBUCKS

BRIEF
Create a social campaign using the existing EMEA proposition of ‘It Hits Different’ but with a localised twist to ensure that Starbucks audiences in the UK build brand affinity.

IDEA
Invite Gen-Z to shake up their everyday: Summer has started and it hits different.

EXECUTION
We brought the idea to life a bespoke music track, radio ads creator content and various EMEA creative adapts. We used playful copy across DOOH, Social and Digital channels. to level up their summer vibe.

MY ROLE
Creative Concept Development, Day to Day Creative Lead, Edit oversight, Campaign oversight, Radio Oversight, Project delivery.

DOOH

SOCIAL VIDEOS

RADIO

We all have different ways to level up our summer vibe and we don’t always agree on what is best.
But there one thing that we can agree on - Summer Hits Different with Starbucks.

CREATOR CONTENT

Working with Creators to show us their levelled up summer vibe with the shake of their Summer drink.

DIGITAL