THE ROUTE TO RESILIENCE
MICROSOFT
BRIEF
For UK business leaders - the C-suite two years’ worth of digital transformation happened in two months, forcing businesses to adapt their models and support employees in new ways. Microsoft wanted to become a trusted partner to businesses looking to adapt, survive and thrive.
STRATEGY
Customer Trust Is Everything - Businesses had more remote workers and COVID-related attacks.
Harness the Power of Data - Business leaders needed to empower their people to make better decisions.
People are the Heartbeat of your Business - The impact of COVID-19 was felt by every person in every organisation.
IDEA
We brought our narratives to life through an omni-channel content programme.
Awareness was driven through a combination of paid social, digital advertising, Spotify audio ads, and influencer partnerships. And we created inspiring content to drive further consideration, such as eBooks, blogs, white papers and customer videos.
MY ROLE:
To concept and craft paid social and digital advertising assets that brought each narrative to life. Work with a team of designers to ensure the look and feel was consistent and assets were designed to the highest quality.
Awards
ANA B2 2021 (Silver) - Integrated Marketing Campaign: Large Enterprise
DMA 2021 (Bronze) - Utilities and Telecommunications
The Drum B2B Award 2021 Shortlist - Best Digital Campaign
The Drum B2B Award 2021 Shortlist - Best Content Marketing Campaign
HERO VIDEOS
ASSETS
