TRACKSIDE

AMAZON MUSIC x BWT ALPINE F1 TEAM

BRIEF
Highlight how music drives the sports and fuels audience’s fandom with a campaign across key races spotlighting Amazon Music’s sponsorship with BWT Alpine F1 Team.

IDEA
We bring a seemingly "fish out of water" artist to the paddock to get a full F1 immersive experience. They'll learn all about the sport and the drivers, and offer their made-for-social POV throughout. An experience so one-of-a-kind that they'll be a member of the pit crew team by the end.

EXECUTION
Multiple pieces of social-first content across Instagram, TikTok and Youtube at 4 different races on the F1 calendar (Miami, Montreal, Silverstone and Austin) working with Shenseea, Nav, Headie One, Rich Amiri, Lainey Wilson, Pierre Gasly, Esteban Ocon, Abbi Pulling and the BWT Alpine F1 Crew.

MY ROLE
Creative Lead, Concept development, Pre-Production, Production and Post Production Oversight and Self-certified F1 expert.

MIAMI x SHENSEEA

MONTREAL x NAV

SILVERSTONE x HEADIE ONE + RICH AMIRI

AUSTIN x LAINEY WILSON